Ensuring the Success of Your Digital Assets Management (DAM) Program

Digital-asset-lifecycleOnly 50 percent of Digital Assets Management (DAM) programs are implemented successfully, according to a number of surveys. For that fortunate 50 percent, there’s a great deal of time saved and workflow can be streamlined. There are four important reasons why a person may way to use DAM for their life or business.

Workflow analysis: Workflow analysis can help a person to understand where their problem areas lie and how those issues came about. Whether the one wants to use a DAM to create an archive, organize collaborations, for publishing, or manage compliance, it’s important that the basics of a DAM requirement are identified. For content collaboration purposes, DAM can be beneficial, helping in the case that there may be requirements in various formats.

Additionally, a DAM can be instrumental when providing rights to access for individuals within an organization, as well as external partners. Find out whether or not manual work can be automated, and identifying if DAM installation is cloud-based and departmental are important ways to determine if DAM has been implemented successfully. Also, have conversations with all content producers, as well as consumers, and ask how they would like to share or find their digital assets. Every usage has it own requirements, thus creating a map of possibilities will help to locate a suitable vendor for a particular business.

Business nomenclature: The chances of quickly and accurately locating assets are low if they’re not tagged appropriately with metadata. A DAM can search content, identifying tagging that’s business or company specific. This metadata strategy is incredible, and when utilized, it can locate content based on keywords. It will also hail tags that align with existing content. Common terminology pertaining to the industry can be used, and metadata can be populated automatically at a higher volume.

Belated metadata: Metadata is an area requiring a great deal of attention, as well as contribution. Each piece of content that’s added to a DMA must be tagged; it’s essential. Applying metadata and tags to new content is an extremely easy task, however the trouble lies in adding metadata and tags to content that already exists. Fortunately, some DAM software has system integration allowing for metadata to be added after the fact. Also, if a particular DAM does not have this ability, there are likely resources and coordinators available to help with the daunting process. For smaller departments, DAM installations can take as little as three months. However, for bigger operations, it could take ten months or longer to set up.

Indispensable training: Incorporating DAM can alter one’s work structure. For this reason, a company’s workforce should be trained to adapt to those changes. A caretaker should be assigned to the DAM. This adept individual head training sessions.

DAM system failure to occur and they’re more likely to occur when work undergoes a change, but that change doesn’t happen quickly enough. Users must remember to use the DAM system and refrain from regressing back the local storage of assets. If DAM systems are continuously undermined, assets become difficult to locate.


Ian Whittock is the Managing Director of Evoque Claims and Appraisals, Evoque Auctions and Identidot Coding. Please visit Crunchbase, Quora, and Identidot to learn more.